Generating an engaging content is an essential routine of every social media professional. You want the content to be interesting and inspire your audience rather than just be inconspicuous to it. You also want people like and share what you post. But how to make your content be mentionable for masses? Use visuals!

Various statistical sources suggest that all types of visual content generate much higher exposure from the audience.  Don’t believe me?

Fact #1: Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. (Source)


Still doubt?

Fact #2: Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (Source)

Colored versus black and white crayons

But now you are thinking that you need to be a graphic designer or professional photographer in order to create something memorable and unique. Believe me, you don’t!

Below are 5 easy and free to use tools to create a memorable and mentionable visual content that will generate engagement from your audience.



Do not familiar with Adobe Creative Suite or struggling with design inspirations? Then canva.com is definitely for you! This platform is a great tool that contains a high variety of design ideas and allows to create unique images for your social media. However, some of its layouts cost $1.





GIFs (Graphical Interchange Format) work great in catching attention of masses since they present some action. They can be used to lead audience attention to the text attached or express emotions related to the content. Giphy.com is a great free database of hundreds of GIFs for any occasion. The website also allows sharing GIFs on most popular social media platforms such as Instagram, Facebook, Twitter, Pinterest, etc.


Legend App for Android

Legend, an app that animates text in a video, allows to make cool posts with no design skills. It is free to download from Google Play and really easy to use. Unlike GIFs, with Legend you can create unique visuals. https://www.instagram.com/p/BB8191-zPvh/?taken-by=stitch_international


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