SEO (search engine optimization) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It simply helps to increase the opportunities for content to be found by people using various search engines such as Google, Yahoo, etc.
Through the last years Google and other major search engines did a lot of changes to make the search meet the demand of people using it to provide the best results. However, as a search engine user after clicking the “Search” button you will see both an “organic listing” and paid advertising.
Since every website wants its content to be on the top of the search list with the lowest possible investment, you, as a person responsible for leading the audience to your website, have to learn about SEO. This implies the following reason:
Reason #1: Cost Effectiveness
Many sources suggest that SEO is one of the most cost-effective marketing strategies. One of the main reasons is that because it targets users who are actively browsing the internet looking particularly for your product or service online. The nature of SEO requires much fewer investment as opposed to cold-calling strategy. Furthermore, Hubspot suggests that the leads generated from outbound strategies like cold-calling require 61% more investment than inbound strategies like SEO. In addition, the traffic resulting from SEO is higher than from the other marketing strategies that save companies a lot of money for many businesses.
Reason #2: Brand Awareness & Increased Traffic
Being on the top of the first page of the result page not only helps users to associate your brand with the keywords you use and leads higher exposure to your website, but it also makes your website to appear more trustworthy for the audience. The more pages and content of your website rank in high positions in the search engines, the more chances you have for users to see your content and associate it with your brand.
Reason #3: Increase in Website Usability
One of the biggest advantages of SEO is that it simultaneously helps to make your website more navigable for users while it makes it easier for search engines to navigate. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
Those were the 3 most important reasons why, as a person responsible for driving the traffic to your website, you have to learn more about SEO and employ this great inbound marketing strategy to grow your website.